Retail Windows that Get Noticed I’m working on a presentation for a Business Community and it really doesn’t matter if it’s a Clothing Store, A Bank, a Travel Agency or others. The message I would give them would be the same. You must ensure that your store front and windows portray what your business, it’s strategy and brand stand for. Anything else is counter productive! Two to Three Seconds to make an impression That’s all the time you get to get new customers in the door. The time it takes to drive by or walk by…you can count the seconds yourself. Your store front has to: 1. Catch their eye 2. Send a Simple Single Message 3. Give a compelling reason to stop 4. Lure them into an in-store visit. If you know your Strategy and Target Market then the window and store front message will be designed to appeal only to that target market segment. For example, If you’re an upscale Children’s Toy Store, everything about that store front will be designed to entice your target market into your
Risers and other things! What’s wrong with this merchandising? Yes, I love the mugs and…I love the cushions, but they have NO connection. You will sell more product if you ‘Tell a story’. Here are your choices. You can put all the mugs together in an area You can put all the cushions in an area or… You can tell a story with Chairs, Cushions, Breakfast nook, Coffee beans… What I really dislike. In the image above, they have chosen to put the cushions up against the dreaded slot wall – possibly to hide it. Cushions generally go into a cabinet or showcase sideways or they are used in a ‘setting’. They’ve used a ‘RISER’. Whatever for? Risers should only be used to elevate product when it wouldn’t otherwise be seen. Professionals will use risers only as a last resort! The price tag is placed front and centre on the mug. In my opinion the price tag should be on the bottom of the mug, where it doesn’t distract from the message. It makes customers pick it up to see if they like
I couldn’t resist this cover photo. It’s so gorgeous! Timing is everything It never ceases to amaze me that retailers will arrive in my showroom to choose garment hangers within 2 weeks of opening their new store. Yes, I can provide you with in-stock hanger programs, but here’s an opportunity to customize your hangers and reinforce your branding message. It takes about 12 weeks from time of order to get customized hangers…and it’s worth it! Why ’48 to the Bar’ Here’s a ‘RULE OF THUMB’ for you. For every 1″ of hanging bar width, you will need 1 hanger. Therefore a 48″ bar will take 48 garments. Hence ’48 to the Bar’! This is an easy way to figure out how many hangers you need to purchase. I.e. Every double hung section of uprights and cross-bars will take approximately 100 hangers. You will then need to determine how much is top hangers and how much bottom hangers. For thicker garments like outerwear or Men’s suits you will have fewer than the 48 garments because the hanger will be larger
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