Choosing the Right Mannequin

Does clothing sell better on a mannequin? What about on the RIGHT mannequin? It’s that time of year when Summer is nearly over, seasonal sales are nearly over, and… FALL ARRIVALS are landing on your doorstep daily. It’s also the time when I know you’re looking at your store and wishing you had gotten new mannequins to give these gorgeous new collections a way to stand out. SO, HOW DO YOU PICK THE PERFECT MANNEQUIN for YOUR BRAND AND PRODUCTS? AND… WHY SHOULD YOU? Here’s my take on it! In a time when statistics are showing that online shopping has slowed down and customers are looking for more engaging experiences in physical stores, you need to stand out from the crowd. You might not know this, but visual merchandising has been neglected by many retailers for a long time. After the great recession, many stores cut their budgets for display and design, and opted for cheap and easy headless mannequins. Fast forward, they then faced the competition of online shopping, which offered convenience and variety. As a result, store front