Now let’s look at just a couple of images to prove the points from the article. It is rare to have a Retail Designer with extensive Professional Merchandising experience. That’s what you get when I’m your Designer! ‘Expert knowledge of how customers interact in a shopping environment with the goal of selling products and at the same time creating a personal brand statement for the client..’ Give me a call. Let’s talk about your project. 778 340 8585 GET IN TOUCH BY EMAIL
I came across this set of images from a blog that I watch, and thought how much it symbolizes everything that I think is new and ‘cool’ about trends in store design. http://vmsd.com/content/regent-street-reboot What I’ve noticed, and ‘love’ is the mix of traditional elements with the modern. Abstract Mannequins vs Rustic Woods vs Vintage Fixture pieces An example would be the trolley table and the pipe floor fixture on the left in this image with the warm oiled-looking wood and then the gorgeous clothing styled on Abstract mannequins. You’ll also notice that it has boutique-type merchandising with most of the clothing at one lower level. Perfect merchandising by the way. garments all facing the correct way. Pants coming after the shirts so that they tell a story. When I start with shirts and end with pants, I’m subliminally telling the customer that all these items ‘go together’. The other thing that makes this an Gold Medal Award Winner is their attention to promoting the Brand of the Retailer. Timberland is a very old (1918) company which started with boot making. They introduced
Why sexy? Anthropologie Last week I got the opportunity to have a look at the newest stores in Park Royal South Mall, West Vancouver. Most of you will already know that I believe Anthropologie is the leader in Visual Presentation. Urban Outfitters – The Sexy Sister I was blown away by how much I loved the design elements and visual presentation at Urban Outfitters. You may not know that Urban Outfitters, Anthropologie and Free People are all owned by the same company – Urban Outfitters Inc. Hence their similarities! I’m not going to talk about their product or controversies in this blog post, but only what I love and why. The Entry Urban and Edgy The materials are humble! Plywood, Pegboard, concrete floors, recycled timbers. The Design element of the timber-framed pentagon and triangle is everywhere; from the clothing fixtures to the upper walls . The repeating of the element keeps the store cohesive and interesting. The space is interesting from the floor to the really high ceilings. Have a look at the lighting as well in these images. I’m not a huge fan of
Here are 8 Key Questions you need to ask before you renovate. These same questions apply to Residential, Retail and Commercial renovations. 1. Do you feel your location is a good one? A client of mine had a very successful long-time business in a clean well-managed strip mall. Over the course of a number of years it totally changed and no longer reflected the type of customers he wanted to attract. Renovation wasn’t in the works in this case so he moved! For him, the location wasn’t right any longer. 2. Can you see yourself staying in your present location for another 7 years There are good reasons that large Shopping Centres make you do tenant improvements every 5 – 7 years. They keep everyone looking fresh, and keep the customers coming in! When you’re signing a new lease, you really need to ask yourself this question. Is the neighbourhood changing. Has the foot traffic changed? Are the demographics of the neighbourhood who you want to attract as customers? If not, perhaps you would be better moving than renovating. When a retailer renovates a store,
Why should I try a commercial renovation? New Build above Almost ready to open I’m going to explore this topic for a few posts, because most of the time that I’m doing design, it involves a renovation rather than a New Build. Here are some quickie comments on the topic that I hear much of the time. I need More Room or Less Room. My space is looking dated. My customers are beginning to look elsewhere My company has grown and I want to show the public that a renovation is a sign of things to come My Furniture or carpet is worn, ripped and stained. My space plan isn’t working any more. I need new technology I want to attract new employees Upgrades – What does it cost for a commercial renovation? Remodeling costs or Tennant Improvements costs vary greatly There are good reasons why landlords make you sign tenant agreements. They want the value of their property to grow, and for you to grow your business also. “No run down properties for them”. On the higher end of the scale Factors like
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