Does clothing sell better on a mannequin? What about on the RIGHT mannequin?
It’s that time of year when Summer is nearly over, seasonal sales are nearly over, and…
FALL ARRIVALS are landing on your doorstep daily.
It’s also the time when I know you’re looking at your store and wishing you had gotten new mannequins to give these gorgeous new collections a way to stand out.
SO, HOW DO YOU PICK THE PERFECT MANNEQUIN for YOUR BRAND AND PRODUCTS?
AND…
WHY SHOULD YOU?
Here’s my take on it!
In a time when statistics are showing that online shopping has slowed down and customers are looking for more engaging experiences in physical stores, you need to stand out from the crowd.
You might not know this, but visual merchandising has been neglected by many retailers for a long time. After the great recession, many stores cut their budgets for display and design, and opted for cheap and easy headless mannequins. Fast forward, they then faced the competition of online shopping, which offered convenience and variety. As a result, store front and in-store visual merchandising became a shadow of what it used to be in the 80s and 90s, when stores were more creative and expressive and visual presentation then became a lost art!
Things are changing now. Online shopping is reaching its limits and is steadily declining and customers are craving more emotional connections with brands. They want to see, touch, and feel the products, and they want to be inspired by the stories and values behind them.
Why is Choosing the Right Mannequin Important?
Looking like every other store isn’t going to cut it. That’s where mannequins come in (and not the headless/oval head ones that look like every other store on the street). Mannequins are not just props. They are powerful tools to showcase your products, attract customers, and increase sales.
Studies have shown that mannequins can boost sales by up to 40%.
So, once again, I ask you, “How do you pick the perfect mannequin for your store?”
There are many factors to consider, such as your brand identity, your target market, your product range, sizes, inclusivity, sustainability, your store layout, and your budget. It can be overwhelming to make the right choice, but don’t worry, we are here to help.
We have created an online questionnaire that will help you find the best mannequin for your needs. Just answer a few simple questions, and our team of experts will provide you with a customized selection of mannequins that suit your style and goals.
It’s quick, fun, and free!
Don’t miss this opportunity to revamp your store and impress your customers with the perfect mannequin. Take our online questionnaire now and discover the lost art of picking the perfect mannequin. We’ll do the rest!
JUST CLICK THIS LINK BELOW
https://www.gendermannequins.ca/Custom_Brochure_Request
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