Merchandising Consultation & Staff Training Packages
WHY HIRE A CONSULTANT?
Visual merchandising is everything a shopper sees when they enter your store, and which hopefully leads to an incredible shopping experience.
Visual merchandising is a team effort! You must train all your employees about standards and maintenance. Otherwise, some will say “It’s not my job”, or worse yet, they will not sell a garment or product that’s part of a display. You will be left with everyone’s idea about what how a store should look, and that is not a good thing. This does not mean that everyone should be involved in visual merchandising and displays, but it is to give them tools about what goes where and why so that your store maintains high standards.
A visual merchandiser is responsible for creating an environment that sells, one which allows shoppers to relax and enjoy the moments.
Merchandising includes rearranging merchandise, shelving, and fixtures to maximize sales, along with maintaining cleanliness and functionality of the store fixtures, signage, and lights.
With over thirty years working with retailers and wholesalers in fashion and giftware and seven years of teaching at Capilano University’s Retail Business program I am here to help.
Whether it is on-site, or virtual, my Consulting Services for Staff Training will give you ‘peace of mind’ knowing that your staff is equipped to keep your store in the most inviting professional manner. Retail merchandising when done right, removes confusion of what to buy, encourages a customer to shop in your store rather than in another, and most importantly, converts more shoppers into customers.
LET’S CHOOSE A MERCHANDISING CONSULTING SERVICE WHICH WORKS FOR YOU!
On-Site Retail Consulting
Three-hour session perfect for retailers wanting an overview of how their store is functioning. Includes report with assessment and recommendations. $675 + GST. Click to learn more.
Virtual Retail Consulting
One-hour Zoom or Facetime session with assessment and recommendations report. Contact us for pricing. Click to learn more.
Virtual Retail Staff Training — Merchandising Rules 101
Interactive, comprehensive package for staff. Learn about retail merchandising while improving staff retention and knowledge, sales, and customer satisfaction. Now only $450 + GST. Click to learn more.
On-Site Full Day Retail Merchandising Training
Hands-on full day training session including Merchandising Rules 101 information, and merchandising of your store with your staff plus info on signage, social media posting, and brand messaging. $1795 + GST. Click to learn more.
Special Merchandising Workshop — Dine & Merchandise!
One-evening merchandising workshop including rules for product placement, science of lighting products, discovering ways to use signage to increase sales, and more while fostering teamwork and sales. $195 per person + GST, for 5 – 8 people. Click to learn more.
The Science of Merchandising
There is an actual ‘Science’ to merchandising. Urban Spaces Design has taught hundreds of students and retailers that ‘Science’. Merchandising Rules can be learned by everyone. You will need a merchandiser who understands the science of which colors are in fashion, what trends they can tie into, the cause and effect of fast-moving or dead products, as well as someone who has the creativity to create the excitement when shopping in your store.
A well-planned merchandising system will help maximize turns, limit out-of-stock items, increase margins, and minimize markdowns.
Retail Merchandising refers to all the activities both seen and unseen which contribute to the sale of products in-store. It includes the visual merchandising which creates the environment to sell, the displays which stops shoppers in their tracks, the signage that directs, informs, or inspires them, and the fitting rooms where the final decisions are often made.