Virtual Retail Training & Consulting
One hour Session via Zoom or Facetime With an Assessment & recommendations report to followThis process begins with your sharing of information ‘ahead of the call’ with photos of your space. This may include floor plans, dimensions, or other elements of concern. It is important to know your ‘Style’ or ‘Brand’ and your target market. Your photos will be uploaded onto my computer for discussion during the virtual consultation.
Following the session, you will receive a report which will include the following assessment & recommendations regarding…
- Your store layout
- Traffic Flow
- Lighting Needs
- Your fixtures and fixture layout
- Your Brand Message
- Signage Support
- Your Visual Displays and Store Windows
- The state of your Merchandising
- Adjacency Planning and Product Categories
The fee: $450.00 plus gst
This session is particularly valuable for out-of-town retailers, being as it is cost & time effective.
Quick Tip: Fixtures & Fixtue Layout
The choice of fixtures is critical to a store’s success. They are an integral part of your Brand message, helping connect to your target audience. The four words I immediately think of with fixtures are: Versatility, Longevity, Aesthetics and Placement. The placement of your fixture within the retail environment can have a major impact on whether it is successful.
Consumers typically take a natural path through any retail environment; often, moving toward the right of the store upon entry, but each retail location has its own traffic patterns that one needs to analyze and consider when choosing placement